National Home Furnishings Month Promotion Set
The 10-day retail promotion and sales event, championed by World Market Center Las Vegas and endorsed by eight leading trade associations, will occur Sept. 18-26.
To generate retailer participation in the second annual National Home Furnishings Month, WMCLV is sponsoring a nationwide consumer sweepstakes that will liberate one homeowner from paying his or her mortgage for one year. The sweepstakes runs throughout the month of September and will get extensive online promotion, and the support of participating stores.
Participating retailers can opt-in to be a store where consumers enter to win the grand prize at no cost. Retailers are encouraged to promote this contest in their advertising as well as take advantage of the many free promotional marketing tools WMCLV is offering in support of the program.
"In our second year sponsoring National Home Furnishings Month, we wanted to eliminate all barriers for entry for retailers by developing a sweepstakes that we believe will be truly valuable to consumers in today's marketplace," said Robert Maricich , president and CEO of World Market Center Las Vegas. "This promotion hopes to lighten what can be a hefty burden on today's families while giving them to the freedom to rejuvenate their home with new furnishings. To make it truly turn-key, we are offering creative content and free tools for retailers to 'plug and play' this campaign with their own brand and in their own markets which, in essence, will multiply the collective voice and effect we can have on consumers buying for their home.”
Retailers around the country can run the sweepstakes as their own and promote it in their advertising to increase store visits and capture sales. Participating stores will receive a unique URL that their customers can use to enter the sweepstakes on-line after visiting their store; the point of entry will branded with that store’s information and logo.
The complimentary advertising tool kit provided by WMCLV includes branding and usage guidelines with public relations ideas, print ads, in-store POS displays, an e-mail template, in-store sweepstakes banner and more. Stores may also opt-in to the online Retailer Locator tool to generate added impressions and web traffic. Retailers who are also participating in the sweepstakes will get a premier listing on the Store Locator.
http://www.hfbusiness.com/article/home-mortgage-sweepstakes-highlights-national-home-furnishings-promotion/1