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Lauren David Home Design: One-stop shopping delight
WHEN INVESTORS led by Hollywood, Florida businessman Joshua Schrager purchased Designer’s Place at Dania in 2006, Schrager saw more than an opportunity to be a landlord. Because of his longstanding personal relationship with a family friend, interior designer Lynne Herman of Boca Raton, he saw the opportunity to partner with her to provide consumers with moderate to high-end, high-style home furnishings at drastic savings. “We felt, particularly during an economic downturn, that people would find our concept interesting and appealing. The opening of the 7,000-square-foot Lauren David Home Design showroom in June 2008 within Designer’s Place at Dania proved us right,” Schrager pointed out. “With 30 years of experience in the design industry, Lynne brings to this venture her talent and her expansive resources. Therefore, our inventory consists of contemporary, transitional and traditional designer-brand floor samples or interpretations of designer merchandise, obtained from various vendors,” he explained. “Among them are select showrooms at Design Center of the Americas (DCOTA, located just across I-95 from us), showrooms in High Point, North Carolina as well as domestic and foreign market manufacturers. Consequently, Lauren David Home Design is able to offer ‘showroom sample sale prices’ every day. They are below wholesale and at times, below the manufacturer’s price. Herman weighed in with an example. “Priced $1,500 elsewhere, we had a new, chestnut, hyde leather chair with a meticulously hand-carved wood frame in the Louis XVI style. Our asking price was $489. Needless to say, this one-of-a-kind item flew out the door!” Because of her keen designer’s eye, Herman displays merchandise in the showroom in vignettes, so that customers are able to envision furniture as if they were in settings within their own homes. “They can purchase one piece or the entire vignette, right down to the accessories,” she said. Furthermore, Herman is happy to work with any customer needing interior design services, whether it’s for a single room or an entire house or condominium residence. “The best way to start is to bring in your floor plan(s),” she noted. “Lynne’s full-service design capabilities are available for an optional fee. She has a reliable team of contractors, carpenters, flooring, window and wall covering specialists and others, so we can provide one-stop shopping. That’s a real convenience,” Schrager concluded. Lauren David Home Design is located at 1925 Tigertail Road fronting I-95, between Griffin Road in Dania Beach and Stirling Road in Hollywood, Florida. http://www.merinews.com/catFull.jsp?articleID=15709215 |
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