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The Home Depot brings home the top spot among online home and garden sites
The Home Depot registered a 15% increase in unique visitors in November to take the top spot among home and garden destinations, and No. 2 Lowe’s attracted 23% more visitors, according to Nielsen Online. EBay Home’s visitors declined 44%, even more than the 17% drop for Linens ‘n Things, which is going out of business. Here are the top home and garden retail web sites in November, with unique visitors in millions this year and last and the percentage change. * The Home Depot, 12,169, 10,608, 15% * Lowe’s, 11,082, 8,981, 23% * eBay Home, 6,677, 11,857, -44% * Home Shopping Network, 4,658, 4,761, -2% * Ikea, 3,118, 2,568, 21% * Linens `n Things, 3,093, 3,744, -17% * Jo-Ann.com, 2,650, 2,756, 4% * Pottery Barn, 2,260, 2,439, -7% * eBay Crafts, 2,127, 4,057, -48% Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top e-commerce sites in this category based on Nielsen Online data. The top 10 online home and garden advertisers by brand in November, with impressions in thousands and share of impressions, according to Nielsen Online, were: * Sears Holding Corp., 209,111, 21.3% * The Procter & Gamble Co., 156,978, 16.0% * The Clorox Co., 84,290, 8.6% * S.C. Johnson & Son Inc., 51,312, 5.2% * Royal Philips Electronics, 30,062, 3.1% * Kraft Foods Inc., 24,227, 2.5% * AB Electrolux, 23,055, 2.3% * Masco Corp., 20,314, 2.1% * Georgia-Pacific Corp., 15,113, 1.5% * Alcoa Inc., 14,988, 1.5% http://www.internetretailer.com/dailyNews.asp?id=28869 |
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