Welcome to Home Home Depot
HomeHomeDepot is a free resource for home and home depot information world wide. Home and Home Depot updates information related to various news and articles. Home Home Deopt also offers comprehensive web directory for home related category listings.
Home Depot Article
|
Home Depot Announces Launch of Spanish Version Website
Home Depot is set to launch a Spanish-language version of its website today. The site, which will offer a full range of full-range e-commerce activities, replicates the English version of its site. Home Depot, according to the Wall Street Journal, is seeking to capitalize on Hispanic shoppers as a major growth opportunity. Forrester Research reports that one fourth of Hispanics must be served in Spanish if retailers want their business. According to Forrester, more than half of Hispanics who shop on line—7.1 million users—prefer to conduct their business in Spanish. The move by Home Depot gives the company visibility in an arena where few retailers have dared to tread, at least thus far. While some retailers make Spanish available on their sites, very few have sites that use Spanish for the entire ecommerce cycle. Home Depot’s chief rival Lowe’s, for example, offers a home decorating and improvement site, but does not offer the ability to shop online in Spanish. Home Depot, of course, does not cater only to homeowners and do-it-yourselfers; quite a large percentage of its clientele consists of building contractors, professional landscapers, and other builders who rely on Home Depot to get the job done. As the Hispanic population increases, it’s safe to assume that Hispanic ownership of these sorts of businesses will also increase, and thus Home Depot could reap an even bigger reward: not just from Hispanic homeowners and do-it-yourselfers shopping online and in Spanish, but Hispanic business owners as well—the ones who make the purchasing decisions for their companies. If Home Depot has done its research and persona definitions correctly, it should do very well by beating its competitors to the punch online. http://www.talkibie.com/measurement/home-depot-announces-launch-of -spanish-version-website/ |
|