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Home Depot's New Web Site Opens Door To Hispanics
Home Depot Inc. is aiming to tap into the nation's burgeoning Hispanic population with a new Spanish-language version of its Web site, joining only a handful of other large U.S. retailers offering the online option. The home-improvement retailer's Spanish site, which launches Monday, replicates its English language e-commerce site, with 40,000 products available to online shoppers. Home Depot, like many other national retailers, views Hispanics as a lucrative growth opportunity. A study of English and Spanish-language consumers conducted last year by Forrester Research Inc. found that one-fourth of Hispanics must be served in Spanish if retailers want their business. http://online.wsj.com/article/SB122688348906232239.html?mod |
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